SEO & Your Membership Listing

Member News Chamber

Search Engine Optimization (SEO) refers to techniques that help your website rank higher in search engine results. This makes your website more visible to customers looking for your product or services in Greensboro. With algorithms and strategies constantly changing, the one consistent best practice for small businesses is to have referral links on other reputable websites. This proves to the search engines that you are open and up-to-date, and therefore, will rank your business higher.

This is where your Greensboro Chamber membership directory page comes into play. A successful SEO campaign for your website includes off-page strategies, which earn inbound links from other highly-ranked websites. 21% of the Greensboro Chamber’s organic web traffic is through our Member Directory. These pages are completely customizable by our members and the more they are utilized and match your business website, the higher they rank on major search engines, like Google, Bing, and Yahoo.

The work the Greensboro Chamber and Growthzone does with our own SEO on your behalf raises the rankings of your Member Directory page to often the top results on search engines – directly in line with your website and your social media pages. Research shows that consumers see Chamber member businesses favorably; therefore, your Member Directory page acts as a Seal of Approval when your customers are searching for your services.

How to Maximize Existing Listing:
1. Update your current business information: make sure your Company's address, phone, email, and website are up-to-date!
2. Check your logo and if it's missing, add it!
3. Review your employee list and affiliated contact info
4. Add a business description and search keywords

To get started, watch the video below:

About the Greensboro Chamber

The Greensboro Chamber of Commerce is the largest business organization in the community serving more than 1,250 member businesses through programming designed to help them succeed and grow. A partner in the Guilford County Economic Development Alliance, the Chamber also serves as Greensboro’s primary economic development organization, with special emphasis placed on community and entrepreneurial advancement through Action Greensboro and Launch Greensboro.

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